Newayer TravelTravel Farther. See Deeper.

Founded in 2002

Headquartered in Beijing, with offices in Shanghai and Guangzhou and an international network of cruise and expedition partners.

Polar Expertise

Operating journeys to Antarctica and the Arctic since 2009, with experience built through real departures in the field.

Cruises & Small-Group Journeys

A worldwide portfolio of luxury cruises, expedition ships and small-group journeys, from the polar regions to warm-water coasts.

The Newayer Travel Difference

Experience behind every journey

From polar charters to global cruise resources, this site reflects a service system tested through years of real departures.

70+ polar departures operated
30+ full-ship Chinese-language charters
Nearly 10,000 polar travelers served
20+ cruise partners worldwide
3,000+ cruise itineraries in our portfolio

Memberships & Recognition

Member of IAATO and AECO, the leading industry associations for responsible travel in Antarctica and the Arctic.
Co-founder of 66° Expeditions, China's first polar expedition cruise company.
Among the first mainland Chinese members of Virtuoso, a leading global luxury travel network.
The first company in mainland China to join Cruise Lines International Association (CLIA).
Official travel partner for the CCTV documentary Arctic, Arctic! and the Antarctic feature film Till the End of the World.

View our company credentials below.

NEWAYER TRAVEL

Company Credentials

Company registration, travel agency licensing and industry association memberships.

Travel Agency Business Licence

Licence No. L-BJ-CJ00538. Licensed activities include domestic, outbound and inbound tourism services.

Business Registration

Beijing Newayer International Travel Service Co., Ltd. Unified Social Credit Code: 911101057447400288.

Trademark Registration

Chinese word mark and whale logo, Class 39. Registration No. 64105496. Valid from 14 October 2022 to 13 October 2032.

IAATO Associate Membership

Listed as Beijing Newayer International Travel Service Co., Ltd. in the Associate Members category of the International Association of Antarctica Tour Operators.

AECO Membership

Listed as Beijing NeWayer International Travel Co. in the membership directory of the Association of Arctic Expedition Cruise Operators.

CLIA Travel Agent Directory

Directory screenshot showing NEWAYER CRUISES in the CLIA cruise travel agent search results.

Virtuoso Membership

Member agency page for NeWayer Cruises. The page records Virtuoso membership since 1 May 2019.

Original documents and directory screenshots are shown with English explanations. For current membership details, visit IAATO and AECO.

Where We Travel

Antarctica and the Arctic

From the Geographic North and South Poles to Svalbard, Greenland, Antarctic semi-circumnavigations and the Northwest Passage, every route draws on years of polar field experience.

Cruises Around the World

The Mediterranean, Caribbean, South Pacific and other classic regions, pairing unhurried days at sea with culture-rich time ashore.

Small-Group Journeys Beyond the Familiar

The Galápagos, Kimberley, Alaska, the African savanna and the Amazon, explored through carefully designed small-group journeys.

Company Milestones

2002
Beijing Newayer International Travel Service Co., Ltd. was founded, marking the beginning of our international travel services.
2008
Began developing polar journeys.
2009
Operated our first departures to Antarctica and the Arctic.
2009–2011
Appointed travel-service provider to a number of banks and financial institutions.
2011
Opened our Shanghai office.
2012
Operated pioneering Minsheng Bank-branded charters to Antarctica and the Arctic, including our first landing at China's Great Wall Station.
2014–2015
Provided travel and field support for Arctic, Arctic! and Till the End of the World.
2017
Introduced the Newayer Travel brand.
Feb 2020–Jan 2023
A period of preparation, resilience and renewed focus.
2023
Resumed semi-charter sailings to the Arctic and Antarctica.
2024
Co-founded 66° Expeditions, China's first polar expedition cruise company.
2026
Reached more than 70 polar departures and 30 full-ship Chinese-language charters, serving nearly 10,000 travelers.

Why Travel with Newayer Travel

For 25 years, Newayer Travel has designed premium journeys around cruises, from the polar regions to remote destinations that reward deeper exploration.

As the first company in mainland China to join CLIA, Newayer Travel works with more than 20 cruise lines and draws on a portfolio of over 3,000 itineraries. Each year, our team develops more than 100 specially selected journeys.

Years of polar operations give us access to specialists in geology, wildlife, astronomy and photography. Their insight, combined with carefully chosen camps, small aircraft and expedition vessels, shapes our small-group journeys.

Experienced travelers value clear information, steady pacing and trusted advisors. Itineraries and prices shown on this website are for reference and do not constitute a contractual offer. Planning and booking are handled personally by a dedicated travel advisor.

Our Team

Our team stays close to the field, turning first-hand polar, cruise and destination knowledge into practical, personal guidance. First-hand knowledge. Clear, considered advice.

Sonja Founder CEONewayer Travel Founder and CEO of Newayer Travel, with 25 years in premium travel and the cruise industry. She has guided Newayer Travel from a specialist cruise service brand into a high-end travel service system covering polar regions, cruises and rare destinations. Speak to an Advisor

Karen 14+ years with the company Deputy General Manager / PartnerNewayer Travel Deputy general manager and partner, responsible for polar and premium cruise resources, itinerary design and partner coordination, helping clients turn complex destination choices into clear travel plans. Speak to an Advisor

Jay 23+ years with the company Deputy General ManagerNewayer Travel Responsible for sales management and customer service coordination, with a clear and structured approach to complex needs, team collaboration and issue resolution. Speak to an Advisor

Arvy 20+ years with the company Shanghai Office LeadNewayer Travel Lead of the Shanghai office, with rich Antarctica and Arctic field experience and long-term responsibility for premium travel consulting, sales management and regional client service. Speak to an Advisor

Celia 22+ years with the company Partner / Sales DirectorNewayer Travel Partner and sales director with 22 years in polar and cruise travel, repeated Antarctica and Arctic field experience, and the ability to match destination knowledge, client needs and route resources. Speak to an Advisor

Marissa 18+ years with the company PartnerNewayer Travel Partner responsible for client relationships, brand events and premium travel communication, building trust through offline events and long-term service. Speak to an Advisor

Sandy 13+ years with the company PartnerNewayer Travel Partner focused on frontline sales and client service, familiar with the Arctic, Antarctica, Iceland, Greenland and other specialist destinations. Speak to an Advisor

Landy 9+ years with the company Product and Operations DirectorNewayer Travel Product and operations director, responsible for product systems, booking operations and travel workflows, turning complex processes into clear service checkpoints before departure. Speak to an Advisor

Lily 11+ years with the company Partner / HR DirectorNewayer Travel Partner and senior HR director, responsible for recruitment, interviews, onboarding and team development, supporting the team with professionalism and patience. Speak to an Advisor

Mars 8.5+ years with the company Operations Coordination LeadNewayer Travel Operations coordination lead, supporting team collaboration, field operations, data analysis and cross-department execution so service delivery stays stable. Speak to an Advisor

Journeys in the Field

Moments from Newayer Travel departures over the years.

**Antarctic Peninsula, Dec 2011** Newayer Travel field group photo from the Antarctic Peninsula in December 2011.

**Antarctic Penguin Chicks, Feb 2012** Newayer Travel field group photo from the February 2012 Antarctic penguin chick journey.

**Antarctica, Nov 2013** An important moment on deck among icebergs during an Antarctic voyage.

**North Pole, Aug 2014** Newayer Travel field group photo from the August 2014 North Pole journey.

**North Pole aboard 50 Years of Victory, Jul 2016** A North Pole ice-field group photo in front of the 50 Years of Victory icebreaker.

**Arctic OW Voyage, Aug 2016** Newayer Travel field group photo from the August 2016 Arctic voyage.

**Myanmar River Cruise, Sep 2016** Newayer Travel field group photo from the September 2016 Myanmar river cruise.

**OW Voyage, Dec 2016** A boarding and departure group photo from the service field.

**Svalbard Arctic Voyage, 2017** A real departure record from pier to embarkation.

**Yangtze River Cruise, 2022** Newayer Travel field group photo from the 2022 Yangtze River cruise.

**Antarctic Heart Journey, 2023** A deck group photo from the 2023 Antarctic Heart Journey.

**Antarctic Peninsula Crossing, Spring Festival 2024** Newayer Travel field group photo from the 2024 Spring Festival Antarctic Peninsula crossing.

**Antarctica Fly-Sail, Punta Arenas to Ushuaia, 2024** Guests mark the Punta Arenas to Ushuaia Antarctica fly-sail journey in a glacial bay.

**Svalbard, East Greenland & Iceland, 2024** Guests and the Newayer Travel team at China's Arctic Yellow River Station during an Svalbard, East Greenland & Iceland voyage.

**King Penguin Antarctica Dual-Island Voyage, Nov 2024** A South Georgia & Antarctica journey recorded before snowy peaks and bays.

**Svalbard, East Greenland & Iceland, Jul 12, 2025** Newayer Travel field group photo from the July 12, 2025 Svalbard, East Greenland & Iceland voyage.

**King Penguin Antarctica Dual-Island Voyage, Dec 2025** A dual-island Antarctic voyage through glacier fjords with the expedition team.

**Alaska Expedition Group** A light-expedition group moment from Alaska.

**Antarctic Peninsula Ship Group** A full-ship commemorative photo from an Antarctic Peninsula voyage.

**Antarctica Photography Group** An Antarctic Peninsula journey themed around expedition travel and photography.

Polar Activities

Kayaking, polar plunges and other activities from Newayer Travel-led departures.

**North Pole Polar Plunge, Jul 2016** A polar plunge moment safely organized by the expedition team.

Our Commitments

Clear Inclusions, Clearly Priced

Flights, cruises, hotels, meals, lectures and activities are set out clearly, so you understand what is included before you book.

Experienced Tour Leaders

Experienced tour leaders accompany selected journeys, supporting day-to-day coordination, communication and changes along the way.

Contract Protection

Formal outbound travel contracts set out costs, traveler rights and the agreed scope of service.

Support When Plans Change

Changes and after-sales support are handled in line with the journey terms, cruise-line policies and your signed contract.

Partners

Long-standing relationships with cruise lines, luxury-travel networks and destination partners give our advisors access to reliable, first-hand information.